IBM: Watson and a Smarter Planet

Last week, IBM pitted a super computer against Jeopardy’s two best players in a 3 episode arc to see if machine could out perform man.  Much to the excitement of IBM, the super computer, also called Watson, obliterated his competition and created a whole lot of press for the technology company headquartered in Armonk, NY.

On Saturday February 26th 2011, BU’s Public Relations Student Society of America is hosting PR Advanced: Be the Change with keynote speaker Jon Iwata (SVP of Marketing and Communications at IBM). As a last minute promotional tool to get attendees excited for the conference, I (along with the Ginny Soskey, the conference’s coordinator) had the opportunity to interview IBM’s Brandi Boatner (external relations) about Watson and the company’s “Smarter Planet” Campaign.  The video above is just a snippet of our 30 minute interview with Brandi.