As a marketing student, I’m scared. For the first time, there are other students who are better suited to take a job in marketing over myself: journalism and computer science majors. Before you start calling me insane, let me explain.
As online marketing starts to really spread out into two paths of content-driven marketing and product-driven marketing, people with those areas of experience will be better suited for the roles students like myself are going after. Who better than a journalism major well versed in writing feature stories or an undergrad with a deep knowledge of building web applications?
It’s true that most journalism students will still try their luck at writing for a publication and many computer science students wouldn’t even consider marketing as a career. However, there will be a few in each field of study who will venture towards marketing (at some point) and those are the ones I’m worried about.
These students may not be marketers at heart, but they have a deep knowledge for areas greatly needed to drive sales and ROI at most businesses today. And what they lack in marketing depth, they can make up for in marketing breadth. They understand, or learn to understand, a wide amount about marketing, but may not necessarily be the best at marketing there is (a jack-of-all-trades, so to speak).
I see what Coke’s attempting to do by creating their own publication and how companies like Dropbox are using referral models like The Great Space Race to get students using there software or a freemium model to get people to upgrade to a paid service. Continue reading